Chat App Message Service is a message engine that Alibaba Cloud builds for global enterprises. Integrated with WhatsApp, Chat App Message Service can efficiently deliver messages to more than one billion WhatsApp users all over the world by using WhatsApp Business Accounts (WABAs). Chat App Message Service supports a variety of message types, which enhances the interaction between enterprises and customers to help enterprises create greater business value.
In addition to WhatsApp, Chat App Message Service works with other applications, such as Messenger, and Instagram. This allows you to use one service to send messages to users of different applications.
Benefits
High arrival rate: Compared with other message engines, Chat App Message Service has a higher message arrival rate and a higher click-through rate.
Lower communication cost: Chat App Message Service supports two-way communication between you and your customers. Customers are not charged for the communication.
Rich message templates: Chat App Message Service supports various types of message templates, such as text, image, audio, and video.
Efficient interaction with customers: Chat App Message Service allows you to use the official accounts of applications it works with to send and receive messages. This increases customer trust and improves interaction efficiency in your business.
Cost-effectiveness: A text message of Chat App Message Service can be up to 1,024 characters in length. This is far beyond the length limit of a Short Message Service (SMS) text message.
Features
Quick access: Chat App Message Service works with multiple applications. You can use the embedded signup feature to quickly create WABAs and use WhatsApp with ease.
Content design: Various types of content are supported to meet different business requirements.
Message sending: You can send messages in the form of text, image, voice, and video.
APIs: Chat App Message Service APIs meet the industry standards and allow you to send messages with efficiency. You can also integrate Chat App Message Service APIs with your business system to meet business requirements.