Salesforce and Alibaba Cloud announced the general availability of Salesforce Sales Cloud, Salesforce Service Cloud, and Salesforce Platform on Alibaba Cloud starting December 18, 2023.
The introduction of Sales Cloud, Service Cloud, and Salesforce Platform aims to help businesses, particularly multinational companies operating in mainland China, meet evolving market demands, help comply with the latest data residency regulations, and integrate with the unique local app ecosystem.
● Sales Cloud: A sales growth platform that empowers sales teams to identify sales leads, manage customer relationships, track sales progress, and automate processes to help close deals faster and drive revenue.
● Service Cloud: A customer service platform that transforms how service teams deliver value across every customer touchpoint — from customer experience, engagement, processes, automation, and service operations systems, pre-built integrated applications, ticket management, knowledge base, and queue management.
● Salesforce Platform: A low-code application development platform that extends the scope and functionality of CRM. Customers can build, test, and deploy applications that automate business processes and bring greater efficiency to any workflow, user, department, or industry.
Exclusive features for mainland China will be available on Sales Cloud and Service Cloud hosted on Alibaba Cloud. These features will include integrations with key Chinese social media and messaging platforms, helping companies serve customers on their preferred channels.
Salesforce perspective: "Reaching this milestone is a testament to the remarkable engineering effort and the close collaboration between Alibaba Cloud and Salesforce," said Phil Richardson, Chief Operating Officer, Global Technology Partners, Salesforce. "Our partnership with Alibaba Cloud will provide an integrated and innovative platform for our customers operating in the Salesforce ecosystem in mainland China.”
Alibaba Cloud perspective: "Alibaba Cloud's robust and secure infrastructure, combined with Salesforce's trusted, localized products for the Chinese market, will enable enterprises operating in mainland China to better meet the unique local demands while maintaining global Salesforce standards. We look forward to introducing more leading products through our partnership with Salesforce to support our customers' business growth," said Weiguang Liu，SVP of Alibaba Cloud Intelligence Group, President Of Public Cloud.
Go deeper: Alibaba Cloud and Salesforce initiated their strategic partnership in 2019. In 2021, they launched Salesforce Social Commerce, a product specifically designed and built in China to assist multinational brands in expanding their businesses in the region.
Learn more about Salesforce and Alibaba Cloud partnership here and here
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