In a world where health and wellness are more important than ever, finding the right supplements should be simple. But in Indonesia, the supplement market is a maze of exaggerated claims, counterfeit products, and influencer-driven promotions—leaving consumers confused and, at times, at risk.
That’s exactly why Intera.ai was born. Founded by Javear Pendang, Tsani Nasrullah, and Muchtar Prawira, Lentera.ai draws inspiration from the Indonesian word "Lentera," meaning "lantern." With a mission to illuminate the truth in the supplement industry, Lentera.ai strives to bring transparency and trust to consumers.
And this mission struck a chord. At the IndoBuild AI Demo Day, hosted by East Ventures and supported by Alibaba Cloud, Lentera.ai’s groundbreaking approach to supplement verification took first prize—proving that AI can transform industries and protect consumers.
Indonesia’s health supplement industry is booming, but with that growth comes serious challenges:
● Exaggerated Claims – Many products promise unrealistic benefits without scientific evidence.
● Counterfeit Supplements – Dangerous, unregulated supplements are widely circulated.
● Influencer Marketing Without Verification – Paid promotions often overshadow real effectiveness.
● Consumer Confusion – Many people waste money on supplements that don’t work—or worse, harm their health.
"Almost everyone has a story about buying a supplement that didn’t work or struggling to figure out which products are trustworthy," explains the lentera.ai team.
Something had to change.
lentera.ai leverages Alibaba Cloud AI to create a simple yet powerful solution that cuts through the noise:
● AI Research System (Alibaba Model Studio) – Scans and analyzes scientific papers and health databases to fact-check supplement claims.
● Qwen AI Chatbot – Offers easy-to-understand, real-time supplement verification through WhatsApp and web platforms.
● Scalability with Alibaba Cloud Function Compute – Ensures fast and seamless performance, even as the user base grows.
● Instant Supplement Check – Verifies health claims, flags harmful ingredients, and suggests evidence-based alternatives—all in seconds.
"Think of it as your personal AI-powered health detective," says the lentera.ai team.
With just one search, users can know whether a supplement is truly effective—helping them make smarter, safer choices.
lentera.ai is on a mission to empower consumers and reshape the supplement industry. Once launched, the platform will:
● Protect People’s Health – No more falling for unsafe or ineffective products.
● Save Money – Stop wasting cash on supplements that don’t deliver results.
● Build a Trusted Health Community – A reliable source of supplement truth in a misleading market.
By bridging the gap between health misinformation and scientific truth, lentera.ai gives power back to the consumer—helping people make better, science-backed choices for their wellness.
Without powerful AI and cloud computing, verifying thousands of supplement claims would be impossible. That’s where Alibaba Cloud comes in.
By using Alibaba Cloud Model Studio, Qwen AI, and Alibaba Cloud Function Compute, lentera.ai was able to quickly build and scale their platform—turning an idea into a fully functional AI-driven solution.
This is exactly why Alibaba Cloud supports initiatives like the IndoBuildAI hackathon—to help visionary teams use cutting-edge technology to solve real-world problems.
Winning the IndoBuildAI hackathon was just the beginning. The lentera.ai team has big plans for the future:
● Launching a free public version to help Indonesian consumers
● Optimizing their use of Alibaba Cloud resources for efficient scaling
● Validating their business model for long-term sustainability
● Enhancing AI capabilities for more comprehensive product analysis
● Building strategic partnerships with marketplaces and health organizations
At Alibaba Cloud, we’re excited to see Lentera.ai’s journey unfold—and we’re proud to support innovations that make a real impact.
Alibaba Cloud proudly supported the IndoBuild AI program by East Ventures, where Lentera.ai emerged as the winner with their innovative approach to health product verification.
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