Chat App Message Service provides two billing methods: resource plan and pay-as-you-go.
Resource plan
Resource plans are the default billing method of Chat App Message Service. You can use Chat App Message Service to send messages only after you purchase resource plans. We recommend that you purchase a resource plan based on your business requirements.
If you have purchased a resource plan, points in the resource plan are first deducted for sending messages. You need to purchase a new resource plan when the current resource plan is used up. If you want to enable the pay-as-you-go billing method, contact sales support.
You cannot use resource plans if your account has overdue payments. Resource plans in use do not support unsubscription or extending the validity period.
The validity period of each resource plan is 12 months. A resource plan becomes invalid after the validity period. Resource plans that have expired are unavailable.
Chat App Message Service
Chat App does not differentiate based on country or region. During the service promotion period, each conversation deducts 50 points. After May 30, 2025 at which the service promotion period ends, each conversation will deduct 400 points.
WhatsApp message fees
The deduction of points varies based on different countries or regions and message types. 1 point equals USD 0.0001.
Billing example:
Assume that you want to send marketing messages to users in Malaysia, the cost for Malaysia-specific marketing messages is 860 points per conversation, and the service fee of Chat App Message Service is 50 points per conversation (during the promotion period). Therefore, the total points deducted will be: 860 + 50 = 910 points.
The following table lists the points that each message type deducts.
For more information about the fees of WhatsApp conversations in different countries or regions, see Fees of WhatsApp conversations in different countries and regions.
Recipient country or region | Message Type | ||||
Marketing message (Unit: points per conversation) | Utility message (Unit: points per conversation) | Authentication message (Unit: points per conversation) | Authentication message - international authentication (Unit: points per conversation) | Service conversation message (Unit: points per conversation) | |
Argentina | 618 | 340 | 367 | - | 0 |
Brazil | 625 | 80 | 315 | - | 0 |
Chile | 889 | 200 | 527 | - | 0 |
Colombia | 125 | 2 | 77 | - | 0 |
Egypt | 1073 | 52 | 52 | 833 | 0 |
France | 1432 | 300 | 691 | - | 0 |
Germany | 1365 | 550 | 768 | - | 0 |
India | 107 | 14 | 14 | 280 | 0 |
Indonesia | 411 | 200 | 300 | 1360 | 0 |
Israel | 353 | 53 | 169 | - | 0 |
Italy | 691 | 300 | 378 | - | 0 |
Malaysia | 860 | 140 | 140 | 418 | 0 |
Mexico | 436 | 100 | 239 | - | 0 |
Netherlands | 1597 | 500 | 720 | - | 0 |
Nigeria | 516 | 67 | 67 | 998 | 0 |
Pakistan | 473 | 54 | 54 | 1286 | 0 |
Peru | 703 | 200 | 377 | - | 0 |
Russia | 802 | 400 | 429 | - | 0 |
Saudi Arabia | 455 | 115 | 115 | 598 | 0 |
South Africa | 379 | 76 | 76 | 280 | 0 |
Spain | 615 | 200 | 342 | - | 0 |
Turkey | 109 | 53 | 83 | - | 0 |
UAE | 384 | 157 | 157 | 510 | 0 |
UK | 529 | 220 | 358 | - | 0 |
North America | 250 | 40 | 135 | - | 0 |
Other countries or regions in Africa | 225 | 40 | 144 | - | 0 |
Other countries or regions in the Asia-Pacific | 732 | 157 | 425 | - | 0 |
Other countries or regions in Central and Eastern Europe | 860 | 353 | 557 | - | 0 |
Other countries or regions in Latin America | 740 | 113 | 445 | - | 0 |
Other countries or regions in the Middle East | 341 | 157 | 178 | - | 0 |
Other countries or regions in Western Europe | 592 | 300 | 378 | - | 0 |
Countries or regions except the preceding countries or regions | 604 | 77 | 304 | - | 0 |
Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, United Arab Emirates Authentication message and Authentication message - international authentication rates will be effective February 1, 2025.
Recipient country or region | Message type |
Authentication message - international authentication (Unit: points per conversation) | |
Egypt | 833 |
india | 280 |
indonesia | 1360 |
malaysia | 418 |
nigeria | 998 |
pakistan | 1286 |
saudi Arabia | 598 |
south Africa | 280 |
united Arab Emirates | 510 |
Except for India and Indonesia, the Authentication message - international authentication for other countries/regions will take effect on February 1, 2025.