Chat App Message Service supports two billing models: resource plan and pay-as-you-go. This topic provides a detailed breakdown of the billing rules, pricing, and examples for each service to help you understand the cost structure and plan your budget.
1. Billing models
Chat App Message Service offers two billing models:
Pay-as-you-go: You are billed based on your actual usage. Contact your account manager to enable this model.
Resource plan: Purchase a resource plan in advance. Points from the plan are then used to pay for the service.
If you purchase a resource plan, points from the plan are applied first when you use the service. After the resource plan is depleted, you must purchase a new one.To use the pay-as-you-go model, contact your account manager for more information.
You cannot use a resource plan if your account has an overdue payment. You cannot unsubscribe from a resource plan that is in use or extend its validity period.
Resource plans are valid for 12 months from the date of purchase. Use the points within the validity period, as they expire afterward.
2. Resource plans
To use Chat App Message Service to send messages, you must purchase a resource plan based on your actual needs. For more information, see resource plan.
The total cost consists of two components: the Chat App service fee and the WhatsApp message fee.
Facebook Messenger and Instagram DMs: No message fees or Chat App service fees are charged.
SMS and email messages: No Chat App service fees are charged. Refer to the respective product consoles (Short Message Service or Direct Mail) for details on message sending costs.
We will keep you updated on any changes to the billing policy.
Chat App service fee
The Chat App Message Service fee is a flat fee, regardless of country or region. Each message or service session (service dialog messages only) consumes 50 points.
WhatsApp message fee
The number of points deducted depends on the destination country or region and the message type. (1 point = 0.0001 USD).
Resource plan billing example
Sending a marketing message to a user in Malaysia costs a total of 910 points. This total includes an 860-point list price and a 50-point Chat App service fee.
Point details table
For information about the mapping between countries/regions and continents, see WhatsApp Message Pricing by Country/Region.
The rates for Authentication and Authentication-International messages in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the United Arab Emirates take effect on February 1, 2025.
In the table, a hyphen (-) indicates that the country or region does not support the message type.
Country/Region | Message type | |||||
(points per message) | Optimizing marketing messages (MML) (points per message) | Transactional messages (points/message) | Identity verification messages (points per message) | Identity Verification – International Messages (points per message) | Service (points per session) | |
Argentina | 618 | 618 | 260 | 260 | - | 0 |
Brazil | 625 | 625 | 68 | 68 | - | 0 |
Chile | 889 | 889 | 200 | 200 | - | 0 |
Colombia | 125 | 125 | 8 | 8 | - | 0 |
Egypt | 644 | 644 | 36 | 36 | 650 | 0 |
France | 859 | 859 | 300 | 300 | - | 0 |
Germany | 1365 | 1365 | 550 | 550 | - | 0 |
India | 118 | 118 | 14 | 14 | 280 | 0 |
Indonesia | 411 | 411 | 250 | 250 | 1360 | 0 |
Israel | 353 | 353 | 53 | 53 | - | 0 |
Italy | 691 | 691 | 300 | 300 | - | 0 |
Malaysia | 860 | 860 | 140 | 140 | 418 | 0 |
Mexico | 305 | 305 | 85 | 85 | - | 0 |
Netherlands | 1597 | 1597 | 500 | 500 | - | 0 |
Nigeria | 516 | 516 | 67 | 67 | 750 | 0 |
Pakistan | 473 | 473 | 54 | 54 | 750 | 0 |
Peru | 703 | 703 | 200 | 200 | - | 0 |
Russia | 802 | 802 | 400 | 400 | - | 0 |
Saudi Arabia | 455 | 455 | 107 | 107 | 598 | 0 |
South Africa | 379 | 379 | 76 | 76 | 200 | 0 |
Spain | 615 | 615 | 200 | 200 | - | 0 |
Türkiye | 109 | 109 | 53 | 53 | - | 0 |
United Arab Emirates | 499 | 499 | 157 | 157 | 510 | 0 |
United Kingdom | 529 | 529 | 220 | 220 | - | 0 |
North America | 250 | 250 | 34 | 34 | - | 0 |
Rest of Africa | 225 | 225 | 40 | 40 | - | 0 |
Rest of Asia Pacific | 732 | 732 | 113 | 113 | - | 0 |
Rest of Central Europe and Eastern Europe | 860 | 860 | 212 | 212 | - | 0 |
Rest of Latin America | 740 | 740 | 113 | 113 | - | 0 |
Rest of the Middle East | 341 | 341 | 91 | 91 | - | 0 |
Rest of Western Europe | 592 | 592 | 171 | 171 | - | 0 |
Other regions (regions outside those listed above) | 604 | 604 | 77 | 77 | - | 0 |
3. Pay-as-you-go
Billable items: Chat App service fee and message fee.
Facebook Messenger and Instagram DMs: No message fees or Chat App service fees are charged.
The Chat App Message Service platform does not currently charge a service fee for email messages. To view message fees, go to the relevant product console and check the consumption details.
We will announce any billing changes in advance. Please refer to the official announcements for details.
Billing example: For the pay-as-you-go billing method, when a merchant sends a marketing message (Marketing) to a user in Malaysia (Kuala Lumpur), the list price for a marketing message in Malaysia (Kuala Lumpur) is 0.086 USD/message and the Chat App Message Service platform service fee is 0.005 USD/message. Therefore, the total charge is 0.086 + 0.005 = 0.091 USD.
See WhatsApp conversation fees by country and region for the mapping of recipient countries and regions to continents.
Chat App service fee
The Chat App service fee is a flat fee, regardless of country or region. Each message or service session costs USD 0.005.
WhatsApp message fee
Message fees vary by country or region and message type.
The following table shows the list prices for WhatsApp messages:
Country/Region | Message type | |||||
Marketing (USD per message) | Optimize marketing messages (MML) (USD per message) | (USD per message) | Identity verification messages (USD per message) | Identity Verification - International Messages (USD/message) | Service Conversations (USD per session) | |
Argentina | 0.0618 | 0.0618 | 0.026 | 0.026 | - | - |
Brazil | 0.0625 | 0.0625 | 0.0068 | 0.0068 | - | - |
Chile | 0.0889 | 0.0889 | 0.02 | 0.02 | - | - |
Colombia | 0.0125 | 0.0125 | 0.0008 | 0.0008 | - | - |
Egypt | 0.0644 | 0.0644 | 0.0036 | 0.0036 | 0.065 | - |
France | 0.0859 | 0.0859 | 0.03 | 0.03 | - | - |
Germany | 0.1365 | 0.1365 | 0.055 | 0.055 | - | - |
India | 0.0118 | 0.0118 | 0.0014 | 0.0014 | 0.028 | - |
Indonesia | 0.0411 | 0.0411 | 0.025 | 0.025 | 0.136 | - |
Israel | 0.0353 | 0.0353 | 0.0053 | 0.0053 | - | - |
Italy | 0.0691 | 0.0691 | 0.03 | 0.03 | - | - |
Malaysia | 0.086 | 0.086 | 0.014 | 0.014 | 0.0418 | - |
Mexico | 0.0305 | 0.0305 | 0.0085 | 0.0085 | - | - |
Netherlands | 0.1597 | 0.1597 | 0.05 | 0.05 | - | - |
Nigeria | 0.0516 | 0.0516 | 0.0067 | 0.0067 | 0.075 | - |
Pakistan | 0.0473 | 0.0473 | 0.0054 | 0.0054 | 0.075 | - |
Peru | 0.0703 | 0.0703 | 0.02 | 0.02 | - | - |
Russia | 0.0802 | 0.0802 | 0.04 | 0.04 | - | - |
Saudi Arabia | 0.0455 | 0.0455 | 0.0107 | 0.0107 | 0.0598 | - |
South Africa | 0.0379 | 0.0379 | 0.0076 | 0.0076 | 0.02 | - |
Spain | 0.0615 | 0.0615 | 0.02 | 0.02 | - | - |
Türkiye | 0.0109 | 0.0109 | 0.0053 | 0.0053 | - | - |
United Arab Emirates | 0.0499 | 0.0499 | 0.0157 | 0.0157 | 0.051 | - |
United Kingdom | 0.0529 | 0.0529 | 0.022 | 0.022 | - | - |
North America | 0.025 | 0.025 | 0.0034 | 0.0034 | - | - |
Rest of Africa | 0.0225 | 0.0225 | 0.004 | 0.004 | - | - |
Rest of Asia Pacific | 0.0732 | 0.0732 | 0.0113 | 0.0113 | - | - |
Rest of Central Europe and Eastern Europe | 0.086 | 0.086 | 0.0212 | 0.0212 | - | - |
Rest of Latin America | 0.074 | 0.074 | 0.0113 | 0.0113 | - | - |
Rest of the Middle East | 0.0341 | 0.0341 | 0.0091 | 0.0091 | - | - |
Rest of Western Europe | 0.0592 | 0.0592 | 0.0171 | 0.0171 | - | - |
Other regions | 0.0604 | 0.0604 | 0.0077 | 0.0077 | - | - |
Viber message fee
Viber messages support only the pay-as-you-go billing model.
The Monthly Fee for a Viber Service ID is waived for the activation month and begins the following month.
The international message rate applies when a business sends a message via its Viber Service ID to a country or region outside of where the business is registered. This rate is the same for all message types.
Message fees vary by country or region and message type.
The monthly fee is a flat rate of USD 197, regardless of your country or region. If your monthly call detail record (CDR) charges are less than this amount, you are charged the monthly fee. Otherwise, you are charged based on your actual CDR charges.
See the table below for standard industry rates by country/region.
If your business operates in a special industry such as micro-loans, lending, gambling, or betting, contact your account manager to confirm pricing.
You are responsible for the legality of message content. Sending prohibited content may lead to your account being suspended by Viber or result in penalty fees. This includes, but is not limited to, the following types:
Content that infringes upon any rights, including third-party intellectual property rights.
Content that may be deemed abusive, discriminatory, or harassing.
Content that is illegal under applicable laws or regulations.
Content that contains or transmits viruses, worms, defects, Trojan horses, or any other malicious code.
Country/Region | OTP template (USD per message) | Transactional Messages (USD per message) | Promotion (USD per message) | Service Conversation Messages (USD per session) | International rate (USD per message) |
Armenia | 0.0035 | 0.0035 | 0.0106 | 0.0142 | 0.0590 |
Bangladesh | 0.0012 | 0.0012 | 0.0034 | 0.0041 | 0.0909 |
Belarus | 0.0047 | 0.0047 | 0.0145 | 0.0158 | 0.0602 |
Bosnia and Herzegovina | 0.0047 | 0.0047 | 0.0118 | 0.0106 | 0.0189 |
Bulgaria | 0.0234 | 0.0234 | 0.0354 | 0.0205 | 0.0354 |
Croatia | 0.0059 | 0.0059 | 0.0153 | 0.0142 | 0.0236 |
Cyprus | 0.0059 | 0.0059 | 0.0089 | 0.0142 | 0.0089 |
Georgia | 0.0024 | 0.0024 | 0.0094 | 0.0118 | 0.0413 |
Germany | 0.0118 | 0.0118 | 0.0236 | 0.0194 | 0.0254 |
Greece | 0.0106 | 0.0106 | 0.0224 | 0.0177 | 0.0224 |
Hungary | 0.0059 | 0.0059 | 0.0177 | 0.0118 | 0.0177 |
Iraq | 0.0041 | 0.0041 | 0.0071 | 0.0106 | 0.0920 |
Lithuania | 0.0047 | 0.0047 | 0.0106 | 0.0142 | 0.0118 |
Macedonia | 0.0024 | 0.0024 | 0.0059 | 0.0059 | 0.0059 |
Moldova | 0.0106 | 0.0106 | 0.0130 | 0.0142 | 0.0153 |
Montenegro | 0.0035 | 0.0035 | 0.0106 | 0.0116 | 0.0283 |
Myanmar | 0.0012 | 0.0012 | 0.0024 | 0.0035 | 0.0808 |
Nepal | 0.0008 | 0.0008 | 0.0019 | 0.0024 | 0.0684 |
Philippines | 0.0020 | 0.0020 | 0.0041 | 0.0030 | 0.0590 |
Russia | 0.0067 | 0.0067 | 0.0307 | 0.0260 | 0.0985 |
Serbia | 0.0059 | 0.0059 | 0.0100 | 0.0118 | 0.0354 |
Slovakia | 0.0118 | 0.0118 | 0.0271 | 0.0142 | 0.0271 |
Slovenia | 0.0030 | 0.0030 | 0.0047 | 0.0059 | 0.0283 |
Sri Lanka | 0.0008 | 0.0008 | 0.0020 | 0.0024 | 0.0897 |
Switzerland | 0.0100 | 0.0100 | 0.0118 | 0.0177 | 0.0118 |
Ukraine | 0.0106 | 0.0106 | 0.0283 | 0.0201 | 0.0578 |
Vietnam | 0.0059 | 0.0059 | 0.0077 | 0.0106 | 0.0380 |
Other countries or regions | 0.0083 | 0.0083 | 0.0153 | 0.0140 | 0.0519 |
Other include the following: Abkhazia, Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Botswana, Brazil, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, French Polynesia, Gabon, Gambia, Ghana, Gibraltar, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong (China), Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Luxembourg, Macao (China), Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Martinique, Mauritania, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sudan, Suriname, Swaziland, Sweden, Taiwan (China), Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Türkiye, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Western Samoa, Yemen, Zambia, and Zimbabwe.
For messages sent to Russia, Belarus, and Ukraine, only approved template messages are supported. If you send non-template messages, such as plain text, or any unapproved template message to these three destinations, you are charged at the promotion message rate.