This topic describes the pricing method and billable items of the Chat App Message Service to help you quickly understand the billing-related information of the Chat App Message Service.
Billable items
WhatsApp message billable items
Cost composition: WhatsApp fees and Chat App Message Service platform service fees.
WhatsApp fees: Official WhatsApp catalog price, charged per session.
Chat App Message Service service fees: Chat App Message Service platform service fees, charged per session, completed through receipt messages for billing statistics.
Example:
Paying as you go: When a merchant sends marketing messages to users in Malaysia, the official WhatsApp catalog price for marketing message types in Malaysia is $0.086 per session, and the Chat App Message Service platform service fee is $0.005 per session (during the promotion period). The total fee is $0.086 + $0.005 = $0.091.
Resource plan subscription: When a merchant sends marketing messages (Marketing) to Malaysian users, the Malaysian marketing type message is 860 points/session, and the Chat App message service's service fee is 50 points/session (promotion period), so the total points deducted are: 860+50=910 points.
Billing description
WhatsApp billing rules: Consistent with official WhatsApp pricing.
ImportantStarting from June 1, 2023, WhatsApp will charge based on the number of sessions within 24 hours. Different session categories have different rates.
Chat App Message Service platform service billing rules: Chat App Message Service platform service fees do not differentiate between countries and regions. Each session is $0.04 (product promotion period, discounted price $0.005 per session, valid until May 30, 2025).
NoteA "session" is a message conversation conducted between you and your customer within 24 hours. The session starts and is billed when the message you send to the customer is delivered.
Alibaba Cloud Chatbot billing rules: Currently, only pay-as-you-go is supported. The unit price is $0.0055 per call.
WhatsApp official catalog price
WhatsApp may update prices at any time. The specific pricing is subject to the official WhatsApp.
Message receiving country (or region) | Message type | ||||
Marketing messages (USD/session) | Transactional messages (USD/session) | Authentication messages (USD/session) | Authentication-international messages (USD/session) | Service conversation messages (USD/session) | |
Argentina | 0.0618 | 0.034 | 0.0367 | - | 0 |
Brazil | 0.0625 | 0.008 | 0.0315 | - | 0 |
Chile | 0.0889 | 0.02 | 0.0527 | - | 0 |
Colombia | 0.0125 | 0.0002 | 0.0077 | - | 0 |
Egypt | 0.1073 | 0.0052 | 0.0618 | - | 0 |
France | 0.1432 | 0.03 | 0.0691 | - | 0 |
Germany | 0.1365 | 0.055 | 0.0768 | - | 0 |
India | 0.0107 | 0.0014 | 0.0014 | 0.028 | 0 |
Indonesia | 0.0411 | 0.02 | 0.03 | 0.136 | 0 |
Israel | 0.0353 | 0.0053 | 0.0169 | - | 0 |
Italy | 0.0691 | 0.03 | 0.0378 | - | 0 |
Malaysia | 0.086 | 0.014 | 0.018 | - | 0 |
Mexico | 0.0436 | 0.01 | 0.0239 | - | 0 |
Netherlands | 0.1597 | 0.05 | 0.072 | - | 0 |
Nigeria | 0.0516 | 0.0067 | 0.0287 | - | 0 |
Pakistan | 0.0473 | 0.0054 | 0.0228 | - | 0 |
Peru | 0.0703 | 0.02 | 0.0377 | - | 0 |
Russia | 0.0802 | 0.04 | 0.0429 | - | 0 |
Saudi Arabia | 0.0455 | 0.0115 | 0.0226 | - | 0 |
South Africa | 0.0379 | 0.0076 | 0.018 | - | 0 |
Spain | 0.0615 | 0.02 | 0.0342 | - | 0 |
Turkey | 0.0109 | 0.0053 | 0.0083 | - | 0 |
United Arab Emirates | 0.0384 | 0.0157 | 0.0178 | - | 0 |
United Kingdom | 0.0529 | 0.022 | 0.0358 | - | 0 |
North America | 0.025 | 0.004 | 0.0135 | - | 0 |
Rest of Africa | 0.0225 | 0.004 | 0.0144 | - | 0 |
Rest of Asia Pacific | 0.0732 | 0.0157 | 0.0425 | - | 0 |
Rest of Central & Eastern Europe | 0.086 | 0.0353 | 0.0557 | - | 0 |
Rest of Latin America | 0.074 | 0.0113 | 0.0445 | - | 0 |
Rest of Middle East | 0.0341 | 0.0157 | 0.0178 | - | 0 |
Rest of Western Europe | 0.0592 | 0.03 | 0.0378 | - | 0 |
Other | 0.0604 | 0.0077 | 0.0304 | - | 0 |