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Community Blog How Much Do You Know About the WhatsApp Business API

How Much Do You Know About the WhatsApp Business API

Alibaba Cloud Chat App，this technical interface (API) allows businesses to connect their WhatsApp account to a professional customer messaging operation.

WhatsApp Business App is a smartphone application aimed mostly at small businesses. It enables them to handle consumer engagement from their cellphones. WhatsApp business APIs, on the other hand, are a more complex and scalable solution that allows for easy connection with current business systems and workflows. In addition, WhatsApp Business APIs can better meet the needs of medium and large businesses.

Key Features of WhatsApp Business APIs:

Verified Business Account

  • Having a verified account establishes your company as a trustworthy brand. This verification mark builds client trust and encourages more involvement. For well-known enterprises, BSP will apply for OBA on their behalf. If approved, they will receive the green verified badge.

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Global Reach

  • The WhatsApp Business APIs, which use WhatsApp's massive global user base, allow businesses to communicate with clients all over the world, breaking down geographical barriers and creating new market opportunities. At the same time, there are more than 2 billion WhatsApp users worldwide, which can greatly increase user reach and help companies improve marketing effectiveness and customer communication efficiency.

Broadcast & Bulk Messaging

  • Broadcast messaging enables businesses to send customized notifications and promotional messages to a large audience at once. It is very popular among companies that have a large demand for sending notifications and promotional marketing.

Enhanced Sales and Marketing

  • Personalized messages and targeted offers sent using WhatsApp Business APIs may dramatically boost sales and marketing efforts. Features such as product catalogs and rapid payment options make in-chat purchases easier for customers to finish buying process and may increase conversions finally.

Improved Operational Efficiency

  • Automating repetitive operations and integrating WhatsApp with other business platforms helps improve workflow efficiency. This allows companies to focus on more vital duties, resulting in increased operational efficiency.

WhatsApp Chatbots

  • Automated chatbots handle consumer requests 24/7, freeing up human time to address difficult issues. These chatbots are intended to be nice and informative, resulting in a great customer experience.

Rich Data Insights

  • WhatsApp Business APIs provide vital information about customer behavior and preferences. This information may be used to personalize communication, customize marketing activities, and make educated business decisions.

Pricing & Payment Structure

  • WhatsApp Business API charges are based on the volume of conversations initiated. This pay-as-you-use model ensures cost-effectiveness, making it suitable for businesses of all sizes. Get started with WhatsApp Business API for free, offering 1,000 service conversations each month.

The WhatsApp Business Platform offers various options to integrate with your business operations. Here's a breakdown of how to get started with both Cloud and On-premises APIs:

Before starting, ensure you have a Meta developer account and a business app. Once you're ready, follow these steps to begin sending and receiving your first message using the Cloud API:

• Step 1:Create a Alibaba international account on the Facebook App Dashboard and add the WhatsApp product for your app.

• Step 2:Go to WhatsApp > API Setup in the left navigation pane. Then, under the Send and receive messages section, choose a valid WhatsApp number to send and receive text messages.

• Step 3: Generate a test message and send it to your recipient number through the API.

• Step 4: Clone and configure the sample app with your app credentials and webhook URLs. Then, resend the pre-approved template message and reply to it.

• Step 5: Once you've confirmed everything is working, you can add a business number to your app and create a WhatsApp Business API account.

About Alibaba Cloud Chat App message service product

Alibaba Cloud Chat App message service, as a WhatsApp business API, was developed by Alibaba Cloud.
(You can view detailed product information and price packages on this page). As one of the world's largest retailers, Alibaba has the ability to provide users with security and reliability in product use.

Alibaba Cloud is also an official partner of Meta. As early as 2021, Alibaba Cloud was listed as the official business service provider of WhatsApp with this product.
Businesses in need of the WhatsApp Business API can try to contact sales for a free trial and purchase an affordable package during the Alibaba Cloud promotion period until May 30, 2025. We will provide a professional team to guide you to finish the registration process. Of course, you can also complete the onboarding setup in advance by following onboarding guideline. Our technical team will solve any doubts during your product trial, help you test the message sending, and answer related questions, such as how Official Business Account displays on WhatsApp, how to apply for this blue badge, etc.

Alibaba Cloud Alibaba Cloud Chat App CX WhatsApp Business API OBA WhatsApp business Platform
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