Overview
The media and entertainment markets are booming. Young generations demand instant access to content from anywhere at any time. Technology is the driving force behind this digital media revolution, and 5G network connectivity is accelerating this trend further. Alibaba Cloud’s one-stop media solution provides media organizations with a range of powerful multimedia services to produce, upload, process, manage, and deliver your digital media content with ease and intelligent insights across multiple formats, platforms, and locations.
Download WhitepaperSolution Highlights
One-Stop Media Solution
Alibaba Cloud's robust media service capabilities ensure a seamless cloud experience throughout the entire media lifecycle from video production, media storage, video processing, and content management, to video play and distribution.
Insightful Data Analytics
The video big data and AI services offer capabilities on personalized content recommendation and content management such as illicit content identification, advertisement identification, scenario recognition, and speech recognition.
Fast Video Distribution
Based on more than 3,200 global Alibaba Cloud Content Delivery Network (CDN) nodes, Real-Time Streaming (RTS) supports tens of millions of concurrent streams and a maximum end-to-end latency of two seconds.
Quick Deployment
The out-of-the-box video SDK features help rapidly deploy multiscreen live content offerings on all mainstream platforms without changing your legacy architecture.
Industry Best Practices
This media solution was born from Alibaba's years of in-depth industry practices with Youku and Taobao and has developed many industry best practices that can be replicated quickly.
Cost Efficiency
The Pay-As-You-Go billing method allows you to pay flexibly. This media solution also supports resource package pre-payments to save additional costs.
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Alibaba Cloud Is a Robust Partner for Your Entire Media Journey
Record, edit, and livestream videos with video SDK or online with real-time beautification, special effects, and other capabilities
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Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
Upload media content from various sources, resume from breakpoints, and store them with the secure, low-cost, and highly reliable OSS service
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Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
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Secure Media Archive
Help organizations migrate, store, and protect their media content
Transcode videos offline or in real-time with Narrow Band HD transcoding technology, flexible watermarks, and customizable templates
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Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
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Real-Time Streaming
Provide low-latency and high-concurrency livestreaming service with improved user experience
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Livestreaming for Sports and Events
Provide high-reliability, low-cost livestreaming services in HD with low latency for large-scale online events
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Remote Rendering
Connect your on-premises render farm to the cloud with Alibaba Cloud Elastic High Performance Computing power
Manage content in the console, ensure content compliance through smart AI, and enhance content security with encryption and detection technologies
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Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
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Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
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Real-Time Streaming
Provide low-latency and high-concurrency livestreaming service with improved user experience
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Secure Media Archive
Help organizations migrate, store, and protect their media content
Play videos on all platforms with standard player SDKs and distribute videos to over 2800 nodes worldwide
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Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
-
-
Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
-
Livestreaming for Sports and Events
Provide high-reliability, low-cost livestreaming services in HD with low latency for large-scale online events
-
-
Secure Media Archive
Help organizations migrate, store, and protect their media content
-
Personalized Content Recommendation
Build and launch a personalization solution on a global basis in the shortest possible time
Record, edit, and livestream videos with video SDK or online with real-time beautification, special effects, and other capabilities
-
-
Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
Upload media content from various sources, resume from breakpoints, and store them with the secure, low-cost, and highly reliable OSS service
-
-
Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
-
-
Secure Media Archive
Help organizations migrate, store, and protect their media content
Transcode videos offline or in real-time with Narrow Band HD transcoding technology, flexible watermarks, and customizable templates
-
-
Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
-
-
Real-Time Streaming
Provide low-latency and high-concurrency livestreaming service with improved user experience
-
-
Livestreaming for Sports and Events
Provide high-reliability, low-cost livestreaming services in HD with low latency for large-scale online events
-
-
Remote Rendering
Connect your on-premises render farm to the cloud with Alibaba Cloud Elastic High Performance Computing power
Manage content in the console, ensure content compliance through smart AI, and enhance content security with encryption and detection technologies
-
-
Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
-
-
Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
-
-
Real-Time Streaming
Provide low-latency and high-concurrency livestreaming service with improved user experience
-
-
Secure Media Archive
Help organizations migrate, store, and protect their media content
Play videos on all platforms with standard player SDKs and distribute videos to over 2800 nodes worldwide
-
-
Short Video VOD
Play and manage short videos with real-time commenting and advertisement playback features
-
-
Long Video VOD
Play and manage long videos with extra features for editing, customzation, and advertisement
-
-
Livestreaming for Sports and Events
Provide high-reliability, low-cost livestreaming services in HD with low latency for large-scale online events
-
-
Secure Media Archive
Help organizations migrate, store, and protect their media content
-
-
Personalized Content Recommendation
Build and launch a personalization solution on a global basis in the shortest possible time
Tailored Media Solutions
Livestreaming for E-Commerce
Alibaba Cloud ApsaraVideo Live, an end-to-end livestreaming solution, lets you engage shoppers via a live shopping platform across social media, apps, and websites with high definition and low latency livestreaming capabilities. ApsaraVideo Live provides streaming and video playing SDKs that incorporate Taobao and Tmall’s years of e-commerce experience into features, such as product advertisement insertion, real-time audio and subtitle translation, human interaction, and picture-in-picture product promotion. You can also record the shopping video and play it back through ApsaraVideo VOD.
Apply This Solution in Your Journey:
- Video Processing
- Content Management
Livestreaming for Sports and Events
While more sports, media, and entertainment events are airing on the Internet and live TV, most online presentations often lag behind live TV, preventing audiences from having a great fan experience. Alibaba Cloud ApsaraVideo Live provides high-reliability, low-cost livestreaming services in HD with low latency for sports and other large-scale online events through advanced media capabilities, such as edge push streaming, Narrowband HD ™ transcoding, VOD, backup, and disaster recovery.
Apply This Solution in Your Journey:
- Video Processing
- Video Distribution
Narrowband HD Transcoding
Alibaba Cloud Narrowband HD transcoding solution helps you reduce bandwidth costs by up to 30% without any upfront investment, and improves the viewing experience by maintaining high fidelity while reconstructing corrupted images and optimizing details. It supports both livestreaming and video-on-demand services, and provides transcoding solutions for different scenarios such as e-commerce livestreaming, short videos, and sports.
Apply This Solution in Your Journey:
- Video Processing
Remote Rendering
Movie, game, and animation studios that provide creative services, such as visual effects (VFX), are facing challenges on the quality, speed, and security for content rendering, especially while working remotely on post-production projects during the pandemic. Alibaba Cloud Remote Rendering solution helps studios bring the on-premises render farms to the cloud with Alibaba Cloud’s powerful E-HPC capabilities with high elasticity and low total cost of ownership (TCO). You can integrate Alibaba Cloud’s rendering services with your existing toolkit, such as Deadline and PipelineFX Qube, and applications, such as Houdini, Arnold, and RedShift.
Apply This Solution in Your Journey:
- Video Processing
Short Video VOD
This one-stop solution provides video playback and video management capabilities with advanced features, such as real-time commenting and advertisement playback. ApsaraVideo Player SDK provides simple, fast, and secure video player services on the cloud with customizable features and a highly-integrable interface design. ApsaraVideo VOD and APPServer manage videos on the cloud, providing secure, stable, and fast video distribution services. This solution can be used for tasks outside of entertainment, such as education, corporate training, and convergence media.
Apply This Solution in Your Journey:
- Video Production
- Media Storage
- Content Management
- Video Distribution
Long Video VOD
This one-stop solution provides video playback and video management capabilities with advanced features such as real-time commenting and advertisement playback. ApsaraVideo Player SDK provides simple, fast and secure video player service on the cloud with customizable features and highly-integrable interface design for easy implementation. ApsaraVideo VoD and APPServer manage videos on the cloud, providing secure, stable and fast video distribution services. This solution can be widely used beyond entertainment, such as education, corporate training, convergence media.
Apply This Solution in Your Journey:
- Video Processing
- Content Management
- Video Distribution
Secure Media Archive
Storing and processing content growing repositories is a major challenge for most of our customers. Alibaba Cloud’s Secure Media Archive solution helps organizations migrate, store, and protect their media content. Thanks to Alibaba Cloud’s extensive suite of products and services, we can provide organizations with all of the necessary tools to ensure content is ingested, stored, and encrypted seamlessly to meet the industry’s best practices and standards.
Apply This Solution in Your Journey:
- Media Storage
- Content Management
- Video Distribution
Personalized Content Recommendation
Alibaba Cloud's Personalized Content Recommendation solution allows you to build and launch a personalization solution on a global basis in the shortest possible time. It brings together fully or partially managed large-scale data warehouse systems to support massive datasets. New data sources, features, and learning models can be tested, measured, validated, and deployed. This way, an inference model can be sought quickly and iterated and improved continually. The solution will also show how the “preferences” result can be exposed to frontend systems immediately. End users can have the best experience based on their real-time actions.
Apply This Solution in Your Journey:
- Video Distribution
Talk to experts about Alibaba Cloud's media solutions
Contact SalesInternet Industry Enablement Course
Gain an in-depth understanding of media solutions through Internet Industry Enablement Course and best practices we shared in the course.
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Customer Success Stories
"Yippi aims to grow its user base to become one of the largest super apps in Southeast Asia, and hopes to continue to work closely with Alibaba Cloud to explore more solutions in data trends and prediction."
Yippi is the popular socializing app that for messaging, content sharing and livestreaming. Alibaba Cloud was a clear choice for Yippi. ApsaraVideo Live provides the necessary networking and computing support as well as real-time transcoding technology for stable high-speed streaming. And by using Alibaba Cloud Container Service, Yippi is able to deploy applications in the agile environment.
“Alibaba Cloud CDN helps MNC in ensuring all content delivered to users in Indonesia smoothly even for some users who only have low bandwidth."
– MNC Group CTO
MNC is Indonesia's leading integrated media company. Alibaba Cloud's mature, full-featured networking solution helps MNC stay competitive in Indonesia's quickly growing digital media market. By offloading network traffic to Alibaba Cloud's CDN, a stable and reliable experience was ensured for MNC's millions of customers. Moreover, Alibaba Cloud's solution has provided optimizations through changes as improved codecs for platform video players.
Alibaba Cloud’s widely distributed availability zones and highly stable computing, storage, and networking services, enabled TFI, the official worldwide online streaming provider for the 38th Hong Kong Film Awards, to deliver smooth and reliable streams to nearly 100,000 viewers in 27 designated territories.
- Wilson Yuen, Founder & CEO, TFI Digital Media Limited
TFI Digital Media Ltd (TFI) is a pioneer in video technology headquartered in Hong Kong. Alibaba Cloud’s robust infrastructure and dynamic services helped TFI to drastically improve network performance, seamlessly migrate to the cloud and significantly minimize costs. Through Alibaba Cloud's CDN, TFI enables client, King's Glory Education (KGE) to avoid unpredictable network latency and unstable speed issues.
“CDN is reliable and OSS is simple and practical, the seamless connectivity ensures quick and reliable access to Changba's data.”
Changba is a free social karaoke mobile app. Alibaba Cloud's storage reliability is a good choice for Changba's architecture, and soon becomes an alternative to Changba's own storage solution. Alibaba Cloud OSS prevents a machine room SPOF from threatening Changba's service reliability. CDN ensures high access speed, even during the highest Internet bandwidth usage periods, such as Double 11 Global Shopping Festival.
