Industry Algorithm Edition for E-commerce
The search performance determines the gross merchandise volume (GMV) in the E-commerce industry. To achieve better development, E-commerce enterprises must endeavor to achieve good search performance. Industry Algorithm Edition provides exclusive solutions for E-commerce enterprises in vertical industries based on the industrial experience accumulated over the years by Alibaba Cloud. OpenSearch adopts the Natural Language Processing (NLP) technology developed by Alibaba DAMO Academy to resolve the tough issues and satisfy the requirements in the industries. Industry Algorithm Edition allows E-commerce enterprises to perform query analysis based on their dedicated requirements and provides built-in sort expressions and algorithms to satisfy the industrial needs. Industry Algorithm Edition is easy to use and can be configured with a few clicks. This improves access efficiency and enables better search performance for enterprises.
Feature comparison
Feature | General-purpose Edition | Industry Algorithm Edition for E-commerce |
One-stop configuration | After an application is created, you must create and configure query analysis rules, sort policies, and drop-down suggestion models. | This edition provides the capabilities and features that are required for common search scenarios in the E-commerce industry. It also provides templates for you to configure application schemas and index schemas with a few clicks. This way, new users can learn how to use this service with ease. |
Query analysis | This edition provides query analysis capabilities for general industries. The capabilities include synonym configuration, stop word filtering, spelling correction, term weight analysis, and category prediction. | This edition provides enhanced analyzers and the enhanced query analysis feature for the general industries and common verticals of E-commerce, such as fashion, automobile, maternal care, and catering industries. This edition is developed based on the characteristics of goods and users in the E-commerce industry. It can create more precise indexes and better identify user needs. Therefore, this edition has better performance than General-purpose Edition. |
Sort policy | After an application is created, you must configure the sort policy and perform debugging based on the business scenarios. | In addition to templates for application schemas and index schemas, this edition also provides common rough sort expressions and fine sort expressions. The templates and expressions can satisfy the sort requirements in most search scenarios of the E-commerce industry. |
Feature iteration | This edition regularly updates built-in dictionaries, such as the dictionaries for the analyzer and query analysis features. | This edition is constantly updated in line with the changes in words and services in the E-commerce industry. It keeps optimizing the existing features of analysis and query analysis to adapt to industrial changes. |
Comparison of query analysis performance
Compared with General-purpose Edition, Industry Algorithm Edition provides better query analysis performance. For example, Industry Algorithm Edition corrects the invalid entries in General-purpose Edition. Industry Algorithm Edition enriches the existing dictionaries by incorporating a variety of word usages in the E-commerce industry. The following tables compare the performance of the two editions in different query analysis capabilities.
Space-based analysis
query | General-purpose Edition | Industry Algorithm Edition |
汉本萃 纽崔莱 | 汉 本 萃 纽崔莱 | 汉本萃 纽崔莱 |
小金管遮瑕膏 | 小金 管 遮瑕 膏 | 小 金管 遮瑕 膏 |
苏泊尔空气炸锅 | 苏泊尔 空气 炸 锅 | 苏泊尔 空气 炸锅 |
寻梦环游记吉他 | 寻梦 环 游记 吉他 | 寻梦 环游记 吉他 |
炸街西装套装 | 炸 街 西装 套装 | 炸街 西装 套装 |
喜戈洗发水 | 喜 戈 洗发 水 | 喜戈 洗发 水 |
橘朵单色眼影 | 橘 朵 单色 眼影 | 橘朵 单色 眼影 |
Named entity recognition (NER)
query | General-purpose Edition | Industry Algorithm Edition |
苹果 11 壳 女款 | 苹果：品类 11：数字 壳：普通词 女款：人群 | 苹果：品牌 11：数字 壳：品类 女款：人群 |
汉本萃 纽崔莱 | 汉本萃：普通词 纽崔莱：品牌 | 汉本萃：品牌 纽崔莱：品牌 |
蔬菜苗 | 蔬菜苗：新词 | 蔬菜苗：品类 |
美瞳 | 美瞳：普通词 | 美瞳：品类 |
Synonym configuration
query | General-purpose Edition | Industry Algorithm Edition |
阔腿裤女2021年新款 | 阔腿裤 女 2021年 新款 | 阔腿裤（腿裤 阔脚裤 甩裤）女 2021年 新款 |
汉本萃纽崔莱 | 汉本萃 纽崔莱 | 汉本萃 纽崔莱（nutrilite） |
运动鞋女跑步鞋 | 运动鞋 女 跑步鞋（跑鞋） | 运动鞋 女 跑步鞋（跑鞋 慢跑鞋 健步鞋） |
苏泊尔空气炸锅 | 苏泊尔 空气 炸锅 | 苏泊尔（supor 苏泊儿 苏伯尔） 空气 炸锅 |
洗碗机西门子 | 洗碗机 西门子 | 洗碗机 西门子（siemens） |
Spelling correction
query | General-purpose Edition | Industry Algorithm Edition |
无刚圈文胸 | 无刚圈文胸 | 无钢圈文胸 |
putizhu | putizhu | 菩提珠 |
baisiwa | baisiwa | 白丝袜 |
红色baobao 女包 | 红色baobao 女包 | 红色包包 女包 |
sushe 冰箱 | sushe 冰箱 | 宿舍 冰箱 |
chuanglian欧美 | chuanglian欧美 | 窗帘欧美 |
孕妇装dama | 孕妇装dama | 孕妇装大码 |
u型枕 nami | u型枕 nami | u型枕 纳米 |
按磨器 腰部 | 按磨器 腰部 | 按摩器 腰部 |
yami | yami | 雅蜜 |
yingyang | yingyang | 营养 |
jiankang | jiankang | 健康 |
呀高 | 呀高 | 牙膏 |
Change from Exclusive General-purpose Edition to Industry Algorithm Edition
You can change your application from Exclusive General-purpose Edition to Industry Algorithm Edition for E-commerce. To do so, perform the following operations:
1. On the Instance Management page, find the exclusive application of General-purpose Edition, click the More icon in the Actions column, and then select Upgrade to Industry-specific Enhanced Edition to go to the buy page.
2. After you upgrade the application to Industry Algorithm Edition for E-commerce, find the desired instance on Instance Management page. Click Details in the Actions column. On the Instance Details page, click Adapt to Industry-specific Enhanced Edition to modify the application.
3. Modify the application by completing the steps in the Configure Application wizard: Feature Selection, Application Schema, Index Schema, and Data Source.
(1) Feature Selection The template features are classified into the following categories: Query Analysis, Sort Policy, and Other Services.
(2) Application Schema. You can use the application schema that is automatically generated.
Note: Field tags are used to generate index schemas, query analysis rules, and sort policies. Make sure that each field tag is associated with a specific field in the application schema. For more information, see the preceding figure.
(3) Index Schema.
Note: Index tags are used to generate query analysis rules and sort policies. Make sure that each index tag is associated with a specific index in the index schema. For more information, see the preceding figure.
(4) Data Source. The following figure shows how to configure an ApsaraDB RDS for MySQL data source.
(5) Configure sort policies.
If a sort expression becomes invalid because the fields referenced in the sort expression are changed, edit or delete the sort expression.
(6) Modify query analysis rules.
Take note of the following items:
You must change the type of the indexes that are used by the query analysis rules to Enhanced Query Analysis for E-commerce.
If intervention dictionaries for NER are used in a query analysis rule, the intervention dictionaries for NER must use the analyzers of the Industry - General Analyzer for E-commerce type.
(7) After the configurations are modified, determine whether to synchronize incremental data to the offline application and whether to automatically publish the offline application after its configurations are modified.
You may determine not to synchronize incremental data but to push full data to the offline application. When the offline application is being created, the incremental data that is pushed to the online application cannot be synchronized to the offline application.
You may determine not to automatically publish the modified offline application to online environments. In this case, click Publish on the Offline Application tab of the Application Details page to manually publish the offline application.
7. Complete the configuration and perform a search test.
Precautions
For more information about how to create and configure an application of Industry Algorithm Edition for E-commerce, see Create an application of Industry Algorithm Edition for E-commerce.
You can change the application from Exclusive General-purpose Edition to Industry Algorithm Edition for E-commerce. You cannot undo this operation.
Industry Algorithm Edition for E-commerce is applicable only to exclusive applications.
If you change a shared application instance to an exclusive application instance, make sure that both the online application and the application instance are exclusive before you adapt the application instance to Industry Algorithm Edition for E-commerce.
Make sure that each field tag is associated with a specific field in the application schema. Otherwise, an error message is returned.
Make sure that each index tag is associated with a specific index in the index schema. Otherwise, you cannot proceed to the next step.
