Statistical reports about applications
Core metrics (CORE)
Field | Type | Description |
pv | Integer | The number of page views (PVs). |
uv | Integer | The number of unique visitors (UVs). |
pvPerUv | Float | The average number of PVs per user. |
ipv | Integer | The number of item page views (IPVs). IPVs indicate the clicks on items in search results. |
ipvUv | Integer | The number of users who have clicked items in search results. |
ctr | Float | The click-through rate (CTR) of search results. Calculation formula: Number of IPVs/Number of PVs. |
zeroHitRate | Float | The percentage of the number of search requests whose results contain no items to the total number of search requests. |
top5PvCtr | Float | The CTR of the top five items in search results. |
Traffic metrics (STREAM)
Field | Type | Description |
pv | Integer | The number of PVs. |
uv | Integer | The number of UVs. |
pvPerUv | Float | The average number of PVs per user. |
exposuresCount | Integer | The number of exposures. |
queryEffectiveCount | Integer | The number of queries from all users. |
queryPerUser | Float | The average number of queries per user. |
queryDistinctCount | Integer | The number of distinct queries from all users. |
hasClickPvRate | Float | The percentage of the number of search requests whose results are clicked by users to the total number of search requests. |
Click-related metrics (CLICK)
Field | Type | Description |
ipv | Integer | The number of IPVs. IPVs indicate the clicks on items in search results. |
ipvUv | Integer | The number of users who have clicked items in search results. |
ipvPerUser | Float | The average number of IPVs per user. |
ipvUvPerUv | Integer | The percentage of the number of users who have clicked items in search results to the number of UVs. |
ipvUvPerExposuresCount | Integer | The percentage of the number of IPVs to the number of exposures. |
ctr | Float | The CTR of search results. Calculation formula: Number of IPVs/Number of PVs. |
ctrTop3 | Float | The CTR of the top three items in search results. |
ctrTop5 | Float | The CTR of the top five items in search results. |
ctrTop10 | Float | The CTR of the top ten items in search results. |
zeroHitRate | Float | The percentage of the number of search requests whose results contain no items to the total number of search requests. |
fewHitRate | Float | The percentage of the number of search requests whose results contain few items to the total number of search requests. |
commentCount | Integer | The number of comments. |
collectCount | Integer | The number of times when users add items from search results to favorites. |
cartCount | Integer | The number of times when users add items from search results to the shopping cart. |
likeCount | Integer | The number of times when users like items in search results. |
commentRate | Float | The percentage of the number of times when users post comments on items in search results to the total number of search requests. |
collectRate | Float | The percentage of the number of times when users add items from search results to favorites to the total number of search requests. |
cartRate | Float | The percentage of the number of times when users add items from search results to the shopping cart to the total number of search requests. |
likeRate | Float | The percentage of the number of times when users like items in search results to the total number of search requests. |
pvCtr | Float | The CTR of search results. Calculation formula: Number of clicks on items in search results/Number of PVs. |
uvCtr | Float | The CTR of users. Calculation formula: Number of users who have clicked items in search results/Number of users who have visited search result pages. |
itemCtr | Float | The CTR of items. Calculation formula: Number of clicks on items in search results/Number of item exposures. |
top5PvCtr | Float | The CTR of the top five items in search results. |
Query analysis metrics (QUERY_ANALYSIS)
Field | Type | Description |
wordsTopPv | String | The search queries that are frequently entered on the current day. |
wordsFewHit | String | The search queries that are entered on the current day and have few search results. This metric also aggregates the number of PVs of each search query and the number of results returned for each search query. |
wordsTopPvLowCtr | String | The search queries whose search results have a CTR that is smaller than the value of the pvCtr metric. |
wordsZeroHit | String | The search queries that are entered on the current day and have no search results. This metric also aggregates the number of PVs of each search query. |
wordsTopPvRise | String | The search queries with the largest growth rate compared with the previous day. |
wordsTopPvDecline | String | The search queries with the largest decline rate compared with the previous day. |
User analysis metrics (USER_ANALYSIS)
Field | Type | Description |
twoDaysRate | Float | The percentage of the number of users who have sent search requests for two consecutive days to the number of users who sent search requests on the previous day. |
noClickRatio | Float | The percentage of the number of users who did not click items in search results to the total number of users who have visited search results pages. |
Transaction metrics (DEAL)
Field | Type | Description |
gmv | Integer | The gross merchandise volume (GMV) under search guidance, which indicates the GMV of purchases that users make based on search results. |
buyUv | Integer | The number of transaction UVs under search guidance, which indicates the number of users who have made purchases based on search results. |
BuyUvPerUv | Float | The order placement rate, which indicates the percentage of the number of users who have made purchases based on search results to the total number of users who have visited search result pages. |
clickLeadBuy | Float | The percentage of the number of users who have made purchases after they clicked items in search results to the total number of users who have clicked items in search results. Calculation formula: Number of transaction UVs/Number of users who have clicked items in search results. |
Statistical reports about algorithm models
Core metrics (CORE)
Field | Type | Description |
pv | Integer | The number of PVs. |
uv | Integer | The number of UVs. |
ctr | Float | The CTR of search results. Calculation formula: Number of IPVs/Number of PVs. |
ipv | Integer | The number of IPVs. IPVs indicate the clicks on items in search results. |
ipvUv | Integer | The number of users who have clicked items in search results. |
errTimes | Integer | The number of failed search requests. |
Search guidance metrics (GUIDE_SEARCH)
Field | Type | Description |
leadPv | Integer | The number of guided searches. |
leadUv | Integer | The number of users who perform guided searches. |
leadPvRate | Float | The percentage of the number of guided searches to the total number of search requests. |
leadUvRate | Float | The percentage of the number of users who perform guided searches to the total number of UVs. |
leadZeroHitRate | Float | The percentage of the number of guided searches that have no search results to the total number of guided searches. |
leadCtr | Float | The CTR of guided searches. |
Sort metrics (SORT)
Field | Type | Description |
top1Ctr | Float | The CTR of the top one item in search results. |
top3Ctr | Float | The CTR of the top three items in search results. |
top5Ctr | Float | The CTR of the top five items in search results. |