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    :WhatsApp message templates

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    :WhatsApp message templates

    Last Updated:May 26, 2023

    Starting June 1, 2023, new WhatsApp message templates will be adopted. This topic details these templates.

    Utility templates

    Utility templates are used to accomplish one of the following activities related to a specific agreed-upon transaction: confirm, suspend, or change the transaction or subscription.

    Important

    A template that contains content related to transactions and marketing will be categorized as a marketing template.

    Definition

    Example

    Confirm or suspend an existing transaction

    • Order No. 55770908 is confirmed.

    • Your order has been canceled. Your payment will be refunded within 3 business days.

    Change or update a transaction

    • Your order has been shipped and is expected to arrive this Friday.

    • The show will start at 15:00 today.

    • Your profile has been updated.

    Send notifications about an account, bill, or payment

    • Paid./Your payment failed. Try again.

    • Your monthly statement has been sent.

    • The balance of your account ending in XXXX is insufficient. Top up at the earliest opportunity.

    Note

    The preceding examples are for illustration only. The actual categorization is subject to Facebook. Templates that contain similar content or content included in the preceding examples may be categorized differently based on their exact content.

    Authentication templates

    Important

    Starting May 29, 2023, authentication templates must comply with the following requirements:

    Authentication templates allow enterprises to authenticate users by using one-time passwords.

    Authentication templates are the most restricted templates of WhatsApp. Enterprises must use the pre-set authentication templates of WhatsApp. These templates contain optional add-ons including security disclaimers and expiration warnings. In addition, an authentication template must be configured with a one-time password button such as a copy code button or an autofill button.

    URLs, media resources, and emojis are not allowed for the content or parameters of authentication templates. The parameter values can be up to 15 characters in length.

    Definition

    Example

    Provide an authentication code to the user

    • {{1}} is your verification code.

    • {{1}} is your verification code. For your security, do not share this code with others.

    • {{1}} is your verification code. This code expires in 15 minutes.

    Marketing templates

    Marketing templates are the most flexible templates of WhatsApp. The templates are not related to specific agreed-upon transactions but may be related to enterprises or their products or services. Marketing templates may contain information about promotions or discounts, welcoming or closing messages, updates, invitations or recommendations, or requests for responses or transaction completion.

    Important

    A template that contains content related to transactions and marketing will be categorized as a marketing template.

    Definition

    Example

    Promotion or discount information

    • Thanks for your order! Use code SAVE20 for 20% off your next order!

    • Your balance is insufficient. Tap here to top up! Use code EXTRA10 to get a 10% bonus.

    Welcoming or closing messages

    • Hello, welcome to the WhatsApp homepage!

    • Thank you, and have a good day.

    Updates, invitations, newsletters, or recommendations

    • Our store has moved. Welcome to our new store.

    • We will be closed next Monday for the holiday.

    • Here are coupons for this month. Wish you have a happy shopping!

    Requests for responses or transaction completion

    • Thanks for your order. We would appreciate your feedback. Please tap here.

    • Your application is waiting for you. Tap here to complete.

    • You missed your recent appointment. Tap here to rebook.

    Note

    The preceding examples are for illustration only. The actual categorization is subject to Facebook. Templates that contain similar content or content included in the preceding examples may be categorized differently based on their exact content.