Alibaba Cloud Provides Lala Station with Powerful Livestreaming Solution

Customers can enjoy a personalized, seamless shopping experience

Seoul, Korea, March 24, 2022 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has provided Lala Station, one of the leading Korean livestreaming companies, with a one-stop e-commerce livestreaming solution. It will provide a rich and seamless online shopping experience for Korean consumers, while furthering Lala Station’s appeal among consumers in across Southeast Asia.

By leveraging Alibaba Cloud’s advanced cloud technologies, narrow-bandwidth and high-definition video products, Lala Station is able to build its own global livestreaming platform supported by Alibaba Cloud’s strong infrastructure. This can handle sudden increases in traffic with minimal interruption, lower latency and high-cost efficiency.

Alibaba Cloud also provides software as a service (SaaS) functionality to Lala Station’s livestreaming platform, which can display information about a product’s features and support interactive messages with viewers. It can also provide AI–powered real-time multilingual translation with subtitles, as well as payment tools.

"Lala Station is happy to be able to provide a high quality streaming service to its global customers and shopping audience, thanks to the adoption of Alibaba Cloud’s e-commerce live streaming solution. With help and expertise from Alibaba Cloud, we hope to expand our reach to shoppers in Southeast Asia and beyond,” said Lee Cheol-ho, CEO of Lala Station.

"Alibaba Cloud is experiencing a huge demand for live streaming worldwide. With our experience and advanced cloud technology and AI capabilities, we will continue to support Lala Station in its global expansion, powering its platform to offer a rich and smooth live streaming experience anywhere, at any time,” said Stone Ni, Country Lead of South Korea, Alibaba Cloud Intelligence.

Alibaba Cloud's live streaming solution is supported globally by a wide range of content delivery networks from more than 70 countries and regions. The live streaming solution utilizes real-time video processing technology to ensure uninterrupted signal transmission between sellers, buyers, and distribution centers around the world.

Serving 25 regions and with 80 availability zones globally, Alibaba Cloud is the leading public cloud service provider in Asia Pacific and the number three globally, according to Gartner. Since it entered the South Korea market in 2016, it has introduced proven technologies from the Alibaba ecosystem to serve a wide array of South Korean customers in various industries including retail, finance, manufacturing, logistics, media & entertainment, and internet companies.

About Alibaba Cloud

Established in 2009, Alibaba Cloud (www.alibabacloud.com), is the digital intelligence and technology backbone of Alibaba Group. It is also the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations, and public services. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.