Youpik is committed to providing smart shopping and a smart living community through social media and influencer marketing in Thailand since 2019. Youpik aims to cater to the ever-changing online customer behavior by empowering the online community, working with local and international brands to source high-quality products, and leveraging data and technology to deliver an innovative online lifestyle.

Youpik faced several major challenges in choosing a cloud services provider. The team was in search for a cloud provider that supports subscription model and pricing, high availability of cloud services, and strong processing power in high concurrency situations, in order to ensure the user experience and smooth operation of its business.

Alibaba Cloud provides the perfect e-commerce solution for Youpik built on the cloud. Based on various fundamental and unique cloud service facilities, Youpik can build more efficient, stable, and cost-effective service applications to meet the challenges brought by the rapid development business.

Alibaba Cloud PolarDB provides high-performance, flexible, scalable cloud servers and high-speed read and write cloud databases to ensure smooth access in various business scenarios. In Youpik's livestreaming sales scenario, the company often face blockages or crashes when a large number of users access its platform at the same time. Excessive instantaneous pressure on the database will also lead to slow response or server unavailability, which seriously affect user experience and cause user loss. However, with PolarDB, Youpik no longer needed to worry about database availability issues.

Furthermore, Alibaba Cloud Elastic Compute Service (ECS) can be purchased on-demand and the capacity can be increased at any time, according to the demands of the business. During big sales and other high access periods, Youpik can temporarily procure ECS resources to respond to the peak in traffic and release the resources when traffic returns to normal. By adopting this approach, Youpik can ensure the stability of its business across a wide variety of scenarios and maximize its cost savings.

By using Object Storage Service (OSS), Youpik can flexibly respond to large traffic changes of its website and provide secure access to service resources through access permission control and SSL certificate binding. Binding with CDN can also help accelerate the browsing speed of the website and provide a high-quality accessible experience.

Elasticsearch enables Youpik to search items, orders, logistics, and other information in complex scenarios in milliseconds. It also supports keyword search in different languages to help customers quickly and accurately find the items they want, and easily search for order and logistics-related information. The Server Load Balancer (SLB) service ensures Youpik's service support capability in complex scenarios of rapid system iteration and high concurrency. It eliminates single points of failure and improves the reliability and throughput of application systems by balancing the traffic distribution and scheduling of multiple cloud servers.

Youpik believes its innovative platform can empower thousands of micro-entrepreneurs or "Youpikkers" with the power of social media. The company hopes to provide a new and innovative source of income for the community. Youpik also hopes to continue partnering with Alibaba Cloud to harness its vast experience in the e-commerce industry and use its powerful solutions to meet its dynamic business demands.