Media
Singapore
Startup/SME
"By leveraging Alibaba Cloud, our short play website has not only achieved seamless scalability and reliability, but also enjoyed the competitive edge of cost-effectiveness and innovation, making it the backbone of our go global journey."
Chai Duolai
CTO, Netstory Pte. Ltd.
About the Company
Netstory Pte. Ltd., a media enterprise with roots in Singapore, specializes in multinational corporation (MNC) partnerships, crafting engaging short videos, and executing impactful digital marketing strategies. With a robust team comprising over 2,000 dedicated professionals and a roster of more than 200 talented artists, the company boasts an impressive online presence. Its network commands a colossal following of 800 million fans across various platforms, while its portfolio of accounts averages a staggering 11 billion views per month.
Challenge
Netstory sought to swiftly launch its global platform, netshort.com, across North America and Southeast Asia. To promptly connect with audiences in those regions, the website necessitates access to an extensive array of cloud services that are geographically dispersed. Additionally, NetShort intends to develop a comprehensive big data analytics platform to support its reporting requirements.
Why Alibaba Cloud
In addressing these goals, NetShort chose to collaborate with Alibaba Cloud due to a robust global infrastructure and cost-efficient cloud service offerings. Alibaba Cloud boasts an extensive range of media and big data services, coupled with a proven track record of serving international clients, with a speciality in the media sector. Alibaba Cloud is renowned for high-quality products backed by exceptional customer service and after-sales support, resulting inNet the ideal choice for NetShort.
Architecture
Netshort.com has adopted cloud native technologies for its infrastructure. The platform leverages a microservices architecture, with its backend services deployed on Container Service for Kubernetes (ACK). Service discovery is facilitated by the Microservices Engine, while ApsaraMQ for Kafka ensures seamless communication between these services. Observability is comprehensively managed through CloudMonitor, Simple Log Service, and the Application Real-Time Monitoring Service.
In terms of data management and storage, netshort.com relies on ApsaraDB RDS for MySQL to handle transactional databases and ApsaraDB Redis for caching purposes. Data migration tasks, particularly from the video content database in China, are facilitated by the Data Transmission Service. Moreover, the platform utilizes media-optimized Object Storage Service (OSS) to store its vast collection of short videos efficiently.
For big data processing and analytics, netshort.com employs an extensive suite of tools. This includes DataWorks for data integration and workflow orchestration, Hologres for real-time analytics, Realtime Compute for Apache Flink to process streaming data, and E-MapReduce, which integrates Hadoop, Spark, and other big data components, forming a robust and sophisticated big data ecosystem.
Looking Forward
Netstory is set to broaden its international presence by further leveraging Alibaba Cloud's extensive global infrastructure. The company intends to increase its utilization of Alibaba Cloud's media Platform-as-a-Service (PaaS) to enhance the storage, processing, and delivery of its digital content. Netstory is also committed to advancing its big data capabilities through the integration of Alibaba Cloud’s QuickBI, with the aim of optimizing its reporting functionalities.
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Snapshot
Netshort.com chose Alibaba Cloud for its strong global infrastructure, cost-effective services, and excellence in media and big data solutions, employing Cloud Native technologies like Kubernetes and microservices, alongside Alibaba's comprehensive database and analytics service, to rapidly launch in North America and Southeast Asia, with plans to expand further use Alibaba's media PaaS and enhance big data analytics with QuickBI.
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