BEEZ FINTECH SDN BHD is a leading merchant acquirer and service provider in Malaysia, offering a comprehensive range of digital payment solutions for micro, small and medium enterprises (MSMEs).  It’s also an MSC certified company that specialises in developing Financial Technology solutions. BEEZ FINTECH SDN BHD are the developers and owners of Bayarlah, a cloud platform and gateway that facilitates cashless payments from various e-wallets and banks, locally and internationally. It offers a suite of innovative products and services that enable MSMEs to accept digital payments, streamline their operations, and grow their businesses. BEEZ FINTECH SDN BHD aims to solve the current pain points of traditional payment systems and enable MSMEs to embrace digital payments. Its mission is to empower MSMEs to be successful in the digital age by providing them with the tools and support they need to thrive.

Bayarlah encounters several key challenges in operations. Firstly, ensuring the security and privacy of our data is paramount. As a provider of digital payment solutions, safeguarding sensitive information is non-negotiable. Yet, traditional methods of data storage often fall short in providing the level of security required to protect customers’ data effectively.

Secondly, conducting thorough market analysis poses a significant hurdle. Understanding market trends and consumer behavior is crucial for devising effective business strategies. However, the conventional approach to market analysis is labor-intensive and time-consuming. Relying on manual processes not only slows down its operations but also limits the depth and accuracy of their insights.

Thirdly, raising awareness and visibility of brand among the public presents its own set of challenges. In an increasingly crowded marketplace, cutting through the noise to reach the target audience requires strategic initiatives and concerted efforts. Without widespread recognition and trust, expanding customer base and fostering brand loyalty becomes an uphill battle.

Firstly, to tackle the foremost concern of data security and privacy, Alibaba Cloud provides Bayarlah with a robust Cloud Security Center. This encompasses features such as VPN Gateway and Bastion Host, which offer advanced encryption and security protocols. With these tools in place, Bayarlah can rest assured that its data remains protected, meeting the stringent security standards required in the digital payment landscape.

Secondly, in addressing the need for comprehensive market analysis, Alibaba Cloud's Lindorm services prove invaluable. Lindorm offers sophisticated data analytics capabilities, enabling customer delve deeper into market trends and consumer behavior. By leveraging Lindorm's analytical prowess, customers can generate insightful market analysis reports across various dimensions, empowering them to make informed strategic decisions with confidence.

Furthermore, Alibaba Cloud extends support in enhancing Bayarlah‘s brand visibility and public awareness efforts. Through strategic collaboration with Alibaba Cloud's marketing team, customers gain access to PR activities and discussions. Participating in these initiatives not only amplifies the market presence but also facilitates networking opportunities.

Bayarlah has constructed a robust and scalable digital infrastructure, leveraging a suite of Alibaba Cloud services designed for high efficiency, flexibility, and security.

Utilizing the Alibaba Cloud Container Service for Kubernetes (ACK), a Kubernetes-based service, Bayarlah has enhanced the efficiency of its core trading system and trade-up system, both crucial components that interface with third-party collaboration partners. ACK allows Bayarlah to run containerized applications in the cloud with ease, streamlining deployment and management while ensuring scalability and reliability.

Lindorm, Alibaba Cloud's elastic cloud-native database service, supports a variety of data models and is capable of processing diverse data types. With compatibility across multiple database engines, including Apache HBase®, Apache Cassandra®, and OpenTSDB, it serves as the backbone for Bayarlah's core billing system, offering the necessary agility and scalability to handle complex data workloads and storage demands efficiently.

Alibaba Cloud PolarDB provides Bayarlah with a cloud-native relational database service boasting high performance and compatibility with MySQL, PostgreSQL, and Oracle syntax. PolarDB's architecture, which decouples computing from storage resources, allows for auto-scaling capabilities and extensive storage capacity. This service is deployed to store and manage Bayarlah's system and user information databases, ensuring seamless operation with its ability to scale within seconds and maintain data integrity.

To secure its software development environment, Bayarlah employs Alibaba Cloud's VPN Gateway and Bastion Host. The VPN Gateway connects Bayarlah's Virtual Private Cloud (VPC) to the on-premise data center, enabling secure and reliable data transmission. Meanwhile, Bastion Host offers a unified, efficient, and secure platform for cloud-based operations and maintenance (O&M), access control, and operation auditing. Together, they provide Bayarlah's software development team with fast, secure, and controllable remote access, ensuring that developers can work efficiently while maintaining the highest security standards.

Alibaba Cloud container services make it easier to manage underlying infrastructure while allowing a focus on innovation and business needs. Most of fintech clients like Bayarlah choose to run their containers on Alibaba Cloud for security, reliability, and scalability.

As for databases, Lindorm helps Bayarlah fintech to build use case-driven, highly scalable, distributed applications tailored to their specific needs as it offers 10+ purpose-built engines to support diverse data models, including relational, key-value, document, in-memory, graph, time series, wide column databases.

Last but not least, with the help of Alibaba Cloud analytics services that fit all data analytics needs and enables Bayarlah to reinvent their business with data. From data storage, data lakes, big data analytics, log analytics, streaming analytics and business intelligence to anything in between, Alibaba Cloud offers purpose-built services that provide the best price-performance, scalability with the lowest cost.

Looking ahead, Bayarlah envisions a future where Alibaba Cloud plays a pivotal role in its expansion strategy. Bayarlah aims to diversify and enhance its product offerings with the goal of introducing innovative solutions that cater to the evolving needs of MSMEs, enabling them to embrace digitalization more seamlessly.

Moreover, Bayarlah is committed to fostering strategic partnerships and exploring investment opportunities. Collaboration will not only accelerate Bayarlah’s business growth but also broaden its market reach. The company seeks to leverage complementary strengths and resources to drive mutual success.

Bayarlah’s vision is to be at the forefront of the digital revolution, empowering businesses of all sizes to unlock their full potential and seize opportunities in the digital age.