Media
Hong Kong
Enterprise/Public Sector
"Alibaba Cloud's technical expertise and industry know-how further enabled Asiaray to reduce the time and expenses required to set up its infrastructure and anticipate industry-specific issues ahead of time."
About Asiaray
Asiaray Media Group Limited is an out-of-home media company based in the Greater China region with an extensive network of nearly 40 major cities. Asiaray's strategic focus involves mega transport advertising media management such as airport, metro line, and high-speed rail line advertisements. With over 30 years of experience, the company is one of two out-of-home resources companies operating in the metro lines segment in Hong Kong.
Challenge
Operating outdoor media advertising across a large number of cities is a labor-intensive endeavor. For Asiaray, this includes the installation, monitoring and maintenance of conventional offline lightbox, posters, and banners.Moreover, for brands, monitoring the impact and efficacy of advertising campaigns is essential for them to stay competitive. Asiaray needed a flexible and reliable infrastructure to produce accurate monitoring reports for its operators, sales and management teams as well as advertisers.
In addition, as a visionary business, Asiaray was seeking for a technology provider that has strong coverage beyond Greater China to support overseas customers and allow for easy expansion abroad.
Why Alibaba Cloud
Alibaba Cloud's well-built and comprehensive services, along with a modular base infrastructure, allow Asiaray to react swiftly and capture market opportunities at the soonest time possible. Asiaray was also able to cooperate smoothly with Alibaba Cloud, owing to Alibaba's 20-year experience in the retail sector and its close links to the media industry. Alibaba Cloud's technical expertise and industry know-how further enabled Asiaray to reduce the time and expenses required to set up its infrastructure and anticipate industry-specific issues ahead of time.
Architecture
Asiaray leveraged Alibaba Cloud's hosting, cloud and security services for its ever-growing advertising business. In particular, Asiaray deployed Elastic Compute Service (ECS) servers to scale its computing needs flexibly and cost-effectively. Furthermore, as a visionary business, Asiaray needed a technology provider that has strong coverage beyond Greater China in order to support its future expansion plans. With data centers spread across 28 regions and 85 availability zones worldwide, as well as its comprehensive suite of cross-border network solutions, Alibaba Cloud was the clear choice for Asiaray.
Looking Forward
Asiaray is planning to deploy its solution on Alibaba Cloud's artificial intelligence (AI) platform to further reduce manual labor and enhance the company's capabilities in data analytics. Asiaray hopes that by providing accurate analysis through automation, it is able to take its business to the next level and grow into an AI-first company.
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Snapshot
With Alibaba Cloud's cutting-edge cloud computing services, Asiaray is able to provide intelligent and accurate advertising services to its customers
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