Flat Ads is a leading global mobile programmatic advertising and marketing platform with an exclusive reach to 700 million developers, which has been recognized by AppsFlyer as a top-tier media platform for non-gaming reach. It has also been officially certified by the Interactive Advertising Bureau (IAB) Lab's Open Measurement SDK and has been selected as one of the top ten overseas marketing platforms by multiple media organizations for several consecutive years.

In recent years, Flat Ads has leveraged its exclusive reach to hundreds of millions of developers across India, Southeast Asia, the Middle East, Africa, and Latin America to provide clients with the highest-quality services for their performance marketing and brand marketing campaigns worldwide. Flat Ads helps advertisers grow user base worldwide with accurate targeting. In addition to offering a variety of flexible advertising formats and integration methods, Flat Ads has deep-dived into the interactive advertising field, continuously providing publishing and monetization services to partners in tools, video platforms, social products, and gaming. Flat Ads is committed to helping each client achieve growth in users and revenues.

Capitalizing on the digital transformation sweeping through the advertising industry, Flat Ads has witnessed substantial growth. However, this growth comes with the following challenges and opportunities:

● Short Video Dynamics: The surge in short video popularity has saturated the market, posing the need to rethink user engagement. Flat Ads needs to provide creative and personalized content to keep users interested.
● Security and Compliance Concerns: Regarding content safety and risk control, many countries and regions have strict copyright protection and regulatory requirements for online content. Therefore, Flat Ads needs to ensure its online content complies with legal regulations. Moreover, as user privacy and data security concerns escalate, the company must ensure robust protection of user data security and privacy. In terms of business operating security, especially for payment and authentication processes, implementing fraud prevention strategies and multi-factor authentication is critical to safeguard operations.
● IT Infrastructure Challenges: As Flat Ads experiences rapid business growth and escalating data volumes, the IT infrastructure must be scalable to support increased loads and computational demands. The company requires robust processing and storage capabilities to handle data and tasks efficiently. Additionally, given the nature of its operations, Flat Ads also demands high network bandwidth and low latency to ensure fast connectivity and reduced delays.

Alibaba Cloud has a vast infrastructure network with 87 availability zones across 29 global regions, providing robust support for Flat Ads to expand its business worldwide and respond swiftly to service demands. Its cloud computing services are top-tier in performance, reliability, and security, offering a solid technological backbone that significantly enhances the precision of ad delivery and the depth of data analysis.

In the specialized field of programmatic advertising, Alibaba Cloud's high-performance and low-latency edge node server clusters are crucial for enhancing user experience and increasing ad conversion rates. With more than 3,200 CDN nodes covering six continents and over 70 countries, Alibaba Cloud CDN boosts the efficiency of Flat Ads' advertising business worldwide. These nodes ensure that ads are delivered to the target audience at the fastest speed and with the lowest latency, thereby improving the performance, reach, and impact of the ads.

The elastic scalability of cloud services allows Flat Ads to adjust resource allocation flexibly based on business needs, effectively controlling costs while managing peaks in ad traffic. Alibaba Cloud's extensive practices in AI offer Flat Ads the potential for adopting AI-driven video processing. The Alibaba Cloud AI service allows Flat Ads to automate the processing of its vast data and video content. This significantly improves efficiency over traditional methods, saving considerable resources, labor, and time. The AI technology not only increases processing speed but also enhances the personalization and precision of ad content, providing Flat Ads with a distinct competitive advantage.

Moreover, Alibaba Cloud's strict adherence to international security and compliance standards ensures data security for Flat Ads and meets legal and regulatory requirements across different countries. Furthermore, Alibaba Cloud's professional technical support and customer service are crucial for Flat Ads, helping to resolve potential operational issues and ensuring uninterrupted business continuity.

By leveraging Alibaba Cloud Elastic Compute Service (ECS) and MaxCompute products, along with RDS Databases for high-performance data access and application scaling, Flat Ads can rapidly handle massive data computation. These services play a critical role in processing vast volumes of daily advertising requests, analytics and reporting, traffic filtering and deployment, and short video content storage.

Flat Ads utilizes Container Service for Kubernetes (ACK) which integrates virtualization, storage, networking, and security capabilities to achieve high-performance and scalable container application management. This enables Flat Ads to flexibly deploy resources according to business needs.

Moreover, the API Gateway offers high-performance, highly available API hosting services for Flat Ads to rapidly and cost-effectively provision services and data in the form of APIs.

Flat Ads also takes advantage of Content Moderation to intelligently identify risks in multimedia content in its short video business. In addition, Alibaba Cloud's Visual Intelligence services allow Flat Ads to achieve precise targeting and hyper-personalization for advertising launches. AI technology also facilitates the intelligent editing of language-specific content in short videos, such as audio and subtitles.

Notice: ApsaraDB for Redis and Tair have been merged and renamed to Tair (Redis® OSS-compatible) since September 2024.

Flat Ads' partnership with Alibaba Cloud has significantly enhanced the technology capabilities of its advertising services and market competitiveness while improving user satisfaction. Currently, the platform processes over one trillion ad requests per month, and delivers up to 200 billion ad impressions per month.

Alibaba Cloud has launched a program called “Go Global Alliance with Alibaba Cloud.” As a member of this alliance, Flat Ads is honored to collaborate with Alibaba Cloud as an advisor, empowering more enterprises seeking to expand overseas. Flat Ads looks forward to leveraging its advantages in market insights, integrated marketing resources, and target audience reach to assist these companies in achieving success on their journey to international markets.