Com7 Public Company Limited (COM7) operates its main business as an IT product retailer, selling desktop computers, portable computers, mobile phones, tablets, and other modern lifestyle devices. In 1996, Com7 started as a retail store for IT products in Pantip Plaza in Bangkok, but the founders foresaw the opportunity of growing in the IT business. At that time, less than 10% of the population in Thailand had access to computers. On February 27, 2004, the founders established the company as a distributor of wholesale IT products nationwide. However, there were advantages and disadvantages when doing wholesale, so Com7’s business policy adjusted to retail rather than solely wholesale. This meant increasing the number of retail outlets within shopping centers and department stores.

Nowadays, Com7's business includes retail, B2B, service, and online sales. Its business users and demand are growing rapidly. The early infrastructure was not enough to support its core business growth. Therefore, Com7 needed to optimize the internal deployment (including a scalable IT infrastructure) to match the business strategy and the ever-increasing business volume. This caused many challenges:


•Performance and stability issues with the existing cloud infrastructure

•Continuous pressure to optimize costs and improve efficiency

•Concerns about the potential costs of migrating to the cloud

Com7 decided to work with Alibaba Cloud due to its high international reputation as a cloud service provider. Alibaba Cloud has a strong local influence in Thailand, and the local service support team provides agile technical support. Com7 could execute its ideas by leveraging Alibaba Cloud’s extensive experience in the cloud service sector and the cloud solution. Alibaba Cloud provided a sturdy IT infrastructure and coverage with many services to meet various needs, helping Com7 overcome the following challenges:


•Cost Effectiveness: Alibaba Cloud offers comprehensive product coverage with a significantly lower cost (compared to current cloud vendors), making it a cost-effective solution for businesses seeking efficient cloud services.

•Local Presence: The presence of Alibaba Cloud's data center in Thailand ensures reduced latency and enhanced network stability, providing superior network performance to local businesses. This local infrastructure strengthens the reliability and efficiency of network operations.

•Close Engagement: Alibaba Cloud Thailand's local team excels in providing honorable technical support through various channels (such as on-site customer visits) and communication platforms (such as DingTalk, messages, and phone calls). This engagement can help customers receive prompt and efficient assistance, guaranteeing a seamless cloud experience.

This cooperation enabled Com7 to optimize its IT infrastructure with Alibaba Cloud's solutions and improved Com7's operation and maintenance in the following aspects:


•Reduced the total cost of ownership by 30%, with a generated TCO analysis report in minutes to compare existing cloud vendors

•Improved scalability, reliability, and security using Alibaba Cloud’s comprehensive Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) products

•Increased 20% performance and stability of digital marketing solutions by leveraging Alibaba Cloud’s local data centers in Thailand

•Improved customer satisfaction and retention through more reliable and efficient service by working closely with Alibaba Cloud’s local team

Alibaba Cloud Migration Hub offers more valuable features to accelerate Com7’s cloud migration process:


•Cloud Migration Assessment: The platform provides a cloud migration assessment tool that enables users to estimate the costs of migrating to Alibaba Cloud, including compute, storage, and networking resources.

•Resource Optimization: Alibaba Cloud Migration Hub can optimize resource utilization by recommending the best-fit instance types and storage solutions for a particular workload.

•Centralized Migration Management: Alibaba Cloud Migration Hub provides a centralized platform to manage cloud migrations, making it easier to analyze and track migration costs.

•Migration Plan Templates: Alibaba Cloud Migration Hub provides Migration Assistant and Scheduling Center to help improve system efficiency and stability during cloud migration.

•Migration Efficiency Improvement: Alibaba Cloud Migration Hub provides built-in templates for migration plans based on industry best practices. You can formulate migration plans based on your circumstances and obtain recommended resources and migration tools.