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On October 21, at the Apsara Conference 2021, the Data Middle Platform Forum was held in Yunqi Town, Hangzhou. Wang Sai, Head of Alibaba Cloud Data Middle Office said, "In the past few years, Alibaba has accumulated rich practical experience in many industries by exporting its data middle platform construction capabilities through Alibaba Cloud Data Middle Platform.
In this process, the product matrix of Alibaba Cloud Data Middle Platform has been enriched continuously. This year's Apsara Conference launched two new Data Middle Platform products, DataTrust and Quick Decision. Wang Sai said, "While serving different companies, we are also actively absorbing personalized demands, summarizing and refining commonalities in terms of industry units, and concretizing our capabilities to meet corporate needs in the form of products."
He also stressed that for enterprises, the construction of data middle platform must be a long-term process, and the service provider ecology can help enterprises build a better data middle platform to a certain extent and provide enterprises with refined services that meet business needs in practical application.
Over the past year, Dataphin, Quick BI, and Quick Audience, the core products of Alibaba Cloud Data Middle Platform, have achieved remarkable results in helping enterprises build good data, implement decision analysis, formulate scientific marketing strategies, and bring more business standards to enterprises.
Wen Di, Vice President of McDonald's China Digital Business, said in an earlier interview with the media, "McDonald's has used Quick Audience's ability in global marketing scenarios to reach content in the radiation range market of 500 offline stores. The value brought by this attempt can not only be measured by absolute values. It also sets a standard for us to know that ROI will be controlled within this range in the future. It is acceptable."
"A good product must continue to realize its own capabilities with the emergence of new problems for customers," said Wang Sai. "Therefore, while our products continue to serve customers, they have always been nourished by the new problems they face. They adapt constantly to the new environment to complement their own capabilities. At the same time, they also focus on the commonality of the industry and introduce new products in terms of product richness."
During the Apsara Conference, Alibaba Cloud Data Middle Platform launched Quick Decision and DataTrust in response to risk control scenarios in the financial industry and the data security requirements of enterprises in the new environment.
Li Li, the Product Director of Quick Decision, said "As a one-stop intelligent wind control decision-making platform blessed by Ant Financial, Quick Decision can provide financial enterprises with a feature construction engine that integrates offline, real-time and online capabilities. At the same time, it combines full-link decision-making engines, such as visual strategy configuration, testing, and monitoring, to help financial enterprises realize wind control features quickly and respond to decision execution in a timely manner to truly protect every financial transaction."
However, another product, DataTrust, has been applied in many enterprises and has been praised continuously after obtaining the four capability evaluations of big data products from the China Academy of Information and Communications Technology in June 2021. It was the only product that passed the evaluations of multi-party security computing, trusted execution environment, and federal learning at the same time. "DataTrust products can be used in many enterprises on the premise of ensuring data privacy and security; complete multi-party data joint analysis, joint training, and joint prediction," Lu Fang, Alibaba Cloud's security expert, told reporters. "This is a capability that enterprises attach special importance to products. Based on this capability, data can maximize its value in a safe and controllable environment."
The core product matrix of Alibaba Cloud Data Middle Platform has been expanded to include Dataphin, Quick BI, Quick Audience, Quick Tracking, Quick Stock, Quick Decision, and DataTrust, covering multiple enterprise management and business scenarios, such as data construction, decision analysis, scientific marketing, behavior insight, goods operation, risk control, and data security.
While the product matrix is enriched further, Alibaba Cloud Data Middle Platform also launched the Alibaba Wanshu Data Service Ecosystem program in the first half of this year to help enterprises in multiple industries. It aims to introduce more high-quality service providers. It will provide enterprises with more targeted and detailed services based on the capabilities of Alibaba Cloud Data Middle Platform products and industry solutions.
Zhen Rixin, Head of Alibaba's Data Service ecosystem, said "Wanshu's data service ecosystem is actually a product that integrates Alibaba Cloud's Data Middle Platform and Alibaba Group's data middle platform capabilities. The core products covered include Dataphin, Quick BI, and also data products, such as business advisors and strategy centers currently active in the Taobao platform."
In his view, service providers can help Alibaba Cloud Data Middle Platform drill down and gain insight into the needs of customers at the business level and respond to needs and solve problems with sufficient power and large-scale service capabilities.
"This is a win-win situation for both sides." Zhen Rixin added, "For Alibaba Cloud Data Middle Platform, service providers can help Alibaba Cloud Data Middle Platform products cover more enterprises with their capabilities."
Service providers can use Alibaba Cloud Data Middle Platform's previous insight into customer requirements. Middle platform products and solutions based on Alibaba Cloud data have the opportunity to continuously drill into enterprise requirements and deploy their finer-grained solutions for new requirements. At the same time, Wanshu Data Service Ecology launched the New Data Operator Certification project to help service providers cultivate data professionals to match data products and solution service capabilities.
In addition, for service providers, being shortlisted in the Wanshu data service ecosystem is an industry capability recognition.
"It is a long-term thing for enterprises to build data middle platform, and it is also a long-term thing for us to serve enterprises. This requires us to link more forces on the basis of constantly enriching the product matrix and upgrading product capabilities. Only in this way can we really help tens of millions of enterprises realize the transformation of digital intelligence," said Wang.
Note: The products/solutions involved in this article are currently only published on the Alibaba Cloud domestic website. You are welcome to leave a message if you have an interest in an international version!
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