Alibaba Cloud Academy & Taobao University Courses

These courses are developed by Taobao University, specially designed for overseas entrepreneurs or international brand owner.

Online Course

Coming to China Online Market

This online course will help you understand the potential of Chinese online market and CBEC, and obtain full knowledge about how to access to Chinese market through a suitable channel.

Target Audience: Overseas entrepreneurs or international brand owner

USD 29.99

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Offline Course

ACT86006 CEO Program

This curriculum introduces the e-commerce development and trends, strategy layout, brand positioning, team building and management. By taking this course, the directors will be able to plan and organize their digital business by leveraging best practices from Alibaba ecosystem.

Target Audience: Executives or directors of enterprises

4 Days (28 Hours)

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ACT86007 Digital Transformation Managerial Program

This Curriculum introduces the rationale and trend of digital transformation, key strategy and tactics about how better attracting and retaining customers. By taking this course, you will be able to better integrate the resources and improve efficiency and performance of your organization.

Target Audience:
Management or operational officers from traditional or low-digitalized enterprises

5 Days (35 Hours)

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ACT86008 e-Commerce Fast Track

This is the most comprehensive and practical course for quickly getting professional knowledge about store start-up, operation, decoration, promotion and customer relationship management. You will find many useful and down-to-earth practices about how to run an online store successfully and improve e-business conversion rate.

Target Audience: Entrepreneurs or key operational officers

3 Days (21 hours)

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ACT86009 Exploring overseas market

The domestic market competition is becoming more and more fierce, while there is great market potential for exploring overseas. How to plan and arrange the overseas business should be at the top of to-do list for executives to go abroad.

Target Audience:
Executives or directors of enterprises targeting at foreign e-commerce markets

2 Days (14 hours)

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ACT86010 Gateway to China Market

This program is designed for helping brand owners to enter into China market and grow in a healthy way. The owners will have a clear pictuer of China market, how to choose the most cost-beneficial way to open the market, how to position themselves correctly and efficiently and what needs to be done to grow successfully in a new market.

Target Audience: Brands who want to sell their products to Chinese consumers

3 Days (21 hours)

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ACT86011 New Retail CEO Program

This program is designed for helping executive directors gain insight into new retail transformation including the consumers, digital purchasing scenarios and storefront, talent team and organizational upgrading. C-level officers can gain a better vision of the game-changer for different types of retail experiences in China and how Alibaba helps brands go omni-channel to erase the line of online and offlinefor an exponential growth.

Target Audience: Executives or directors of enterprises

4 Days (28 hours)

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